MG Motor India has officially launched the much-anticipated MG Windsor EV at a starting price of ₹9.99 lakh (ex-showroom). However, this attractive price tag excludes an important detail—battery rental. Owners will have to pay ₹3.5 per kilometer as part of MG’s Battery as a Service (BaaS) plan. This setup is designed to make EV ownership more comparable to traditional internal combustion engine (ICE) vehicles in terms of overall costs. Even if you drive 50,000 km annually, the additional cost would amount to less than ₹2 lakh per year, keeping it competitive.
The MG Windsor EV comes in three trim levels, four color options, and one powertrain configuration, positioning itself between MG’s Comet EV and ZS EV. With its stylish looks and advanced features, MG is hoping to make waves in India’s growing EV market.
Why India Needs the MG Windsor EV Now
As India moves towards greener transportation, the need for affordable yet efficient electric vehicles is greater than ever. The MG Windsor EV provides a solution to this growing demand with an accessible price and features that rival traditional SUVs. But, does the added cost of the battery rental offset the benefits of going electric?
What Makes the MG Windsor Stand Out?
Stunning Design
The MG Windsor EV sports a sleek, modern design with attention-grabbing elements. It features:
- Signature cowl and headlamps
- 18-inch chrome alloy wheels
- Floating roofline and pop-out door handles
- Connected taillamps with a chrome garnish for a sophisticated touch
Luxurious Interiors
Step inside, and the Windsor continues to impress with its blend of beige and black cabin décor. A massive 15.6-inch touchscreen display commands the dashboard, running the same infotainment system seen in MG’s Comet EV. What truly sets the Windsor apart is the rear seat experience, offering electrically reclining seats up to 135 degrees for a ‘business class’ level of comfort. Additionally, the rear includes USB charging ports, rear AC vents, and an armrest with cup holders, creating a luxurious experience for passengers.
For those looking for extra comfort, MG even offers seatback screens as an accessory, enhancing the entertainment options for rear passengers.
Packed With Features
The top-spec MG Windsor includes a plethora of high-end features:
- Wireless phone mirroring and charging
- 360-degree camera for enhanced parking assistance
- Climate control with rear AC vents
- Connected car technology with Jio apps and voice-controlled panoramic sunroof
- Six airbags, ABS with EBD, Tire Pressure Monitoring System (TPMS)
- Full LED light package
Power, Range, and Performance of the MG Windsor EV
Equipped with a 38kWh battery, the Windsor delivers an impressive 331km range on a full charge, making it an efficient option for city driving as well as highway trips. The electric motor offers 134bhp and 200Nm of torque, and you can switch between four driving modes—Eco, Eco+, Normal, and Sport—to match your driving style and energy needs.
One of the highlights is the fast-charging option, where the Windsor can be charged up to 80% in just 40 minutes using a DC fast charger.
MG’s Unique Ownership Plans: BaaS and Buyback Program
To further sweeten the deal, MG is offering a Battery as a Service (BaaS) plan where customers pay ₹3.5 per km for battery usage. This innovative scheme lowers the upfront cost, allowing buyers to own an EV without the burden of full battery ownership.
In addition to BaaS, the Windsor also comes with a lifetime battery warranty for the first owner and a 3-60 buyback plan that guarantees 60% of the car’s value will be retained after three years or 45,000 km, offering peace of mind to prospective buyers.
Is the MG Windsor EV the Future of Affordable Electric Cars?
With its spacious 2,700mm wheelbase, plush interiors, and advanced tech features, the MG Windsor is poised to make a strong impact in India’s EV market. Combining the comfort of a sedan with the practicality of an SUV, MG claims that the Windsor is the first-ever CUV (Compact Utility Vehicle) in the country, blurring the lines between vehicle types. The brand also offers free public charging for the first year via its eHUB by MG app, making it even more appealing to urban drivers.
While the starting price of ₹9.99 lakh is a big draw, potential buyers must consider the additional battery rental costs. For those who drive often, this cost-effective plan might still result in long-term savings compared to traditional petrol or diesel cars.
Final Thoughts: MG Windsor EV Delivers Value and Style
With its smart features, innovative BaaS ownership model, and eye-catching design, the MG Windsor EV offers something for everyone. Whether you’re looking for a luxurious, tech-savvy family vehicle or an environmentally friendly alternative to gas-guzzling SUVs, the Windsor stands out as a compelling option. The added benefit of lifetime battery warranties and a strong buyback guarantee ensures you’re investing in a vehicle that retains its value.
Key Highlights:
- Price: ₹9.99 lakh (Ex-showroom) + ₹3.5/km for battery rental
- Range: 331 km on a full charge
- Fast Charging: DC fast charge in 40 minutes
- Battery Warranty: Lifetime warranty for the first owner
- Buyback Plan: 60% of value retained after 3 years/45,000 km
- Luxury Features: Panoramic sunroof, reclining rear seats, 15.6-inch touchscreen, wireless phone mirroring
MG has set its sights on revolutionizing the EV space in India, and the Windsor EV may very well be the vehicle to do it.
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