Tata Motors has yet again disrupted the automotive market with the launch of the Tata Curvv ICE (Internal Combustion Engine) model in India. Following the success of its electric sibling, the Curvv EV, this new offering brings petrol and diesel options to consumers, making it a versatile choice for a broader audience. Priced attractively starting at ₹9.99 lakh for the base petrol variant and ₹11.49 lakh for the base diesel variant, the Tata Curvv ICE is poised to be a strong contender in the mid-size SUV segment.
Multiple Variants and Colour Options
The Tata Curvv ICE comes in a total of eight variants and six distinct colour schemes, allowing customers to pick a model that perfectly suits their style and preferences. With the variety of options available, Tata ensures that there’s a Curvv for every taste.
Striking Road Presence
Much like its electric counterpart, the Tata Curvv ICE boasts an almost identical design with subtle yet significant differences that set it apart. The most noticeable distinction is the redesigned front grille and air vents, which give the vehicle a more aggressive stance. The LED headlight setup, complete with connecting LED lights, adds to the modern and sophisticated look. The coupe-style SUV design is not just about aesthetics; it also contributes to the vehicle’s aerodynamic efficiency. Riding on 16-inch diamond-cut alloy wheels, the Tata Curvv ICE is sure to turn heads wherever it goes.
Premium Interior Features
Step inside the Tata Curvv ICE, and you’re greeted by a cabin that exudes luxury and comfort. Drawing inspiration from the Tata Harrier, the Curvv ICE features a multi-functional 4-spoke steering wheel, ambient lighting along the dashboard, and a plethora of high-end features. These include a wireless charging port, multiple charging sockets, automatic climate control, a 9-speaker JBL audio system, and a massive panoramic sunroof.
One of the standout features of the interior is the 12.3-inch touchscreen infotainment system, which supports wireless Apple CarPlay and Android Auto, ensuring that drivers stay connected on the go. The inclusion of ventilated front seats, an air purifier, and an electronically adjustable driver’s seat adds to the comfort, making long journeys a breeze.
Advanced Safety and Technology
Safety is paramount in the Tata Curvv ICE, which comes equipped with six airbags as a standard feature across all variants. The higher trims are further enhanced with Advanced Driver Assistance Systems (ADAS), electronic parking brake, and a tyre pressure monitoring system, ensuring that you and your passengers are protected at all times.
Powertrain Excellence
Under the hood, the Tata Curvv ICE offers a choice of three engine options. The petrol variants include a 1.2-litre turbo petrol engine delivering 118 bhp and 170 Nm of torque, as well as a brand-new 1.2-litre T-GDI turbo unit that produces 123 bhp and 225 Nm of torque. For diesel enthusiasts, there’s a 1.5-litre diesel engine that churns out 118 bhp and an impressive 260 Nm of peak torque. These engines are paired with either a 6-speed manual or a 7-speed dual-clutch automatic transmission, making the Tata Curvv ICE the first in its segment to offer a dual-clutch transmission for a diesel engine.
Rivals in the Segment
The Tata Curvv ICE enters a highly competitive market, where it will face off against the likes of the Citroen Basalt, Hyundai Creta, Kia Seltos, Maruti Suzuki Grand Vitara, Honda Elevate, MG Astor, Skoda Kushaq, Toyota Hyryder, and the Volkswagen Taigun. However, with its competitive pricing, advanced features, and Tata’s reputation for reliability, the Curvv ICE is set to carve out a significant share in the market.
Reserve Your Tata Curvv ICE Today
Interested customers can pre-book the Tata Curvv ICE through authorised dealerships nationwide or online via Tata’s official website. With introductory prices set to increase from November 2024, now is the perfect time to secure this feature-packed SUV.
Tata Motors continues to push the boundaries of innovation with the launch of the Curvv ICE, offering a stylish, powerful, and feature-rich SUV at a price point that’s hard to beat. Whether you’re drawn to the petrol or diesel variant, the Tata Curvv ICE is a vehicle that promises to deliver on all fronts, making it a must-consider for anyone in the market for a new SUV.